Press Release November 2012, Nairobi, Kenya
planetfair GmbH + Co. KG and Trade and Fairs East Africa Ltd. cooperate on several trade exhibitions in East Africa. First Trade Expo: SecProTec East Africa for Security, Protection & Technology; 25th to 27th September 2013, Nairobi, Kenya.
The joint venture starts with the international trade show on Security, Protection and Technology called SecProTec East Africa 2013. In cooperation with the Kenyan government, the Ministry for East African Community (EAC) and the Kenya Security Industry Association (KSIA), the exhibition will take place from 25th to 27th September 2013 in Nairobi, Kenya.
The international trade exhibition will speed up existing potential and development in the East and Central African region and bring together international business partners. Hamburg (Germany); Nairobi (Kenya) – 13th November, 2012 planetfair GmbH + Co. KG and Trade and Fairs East Africa Ltd. (TFEA) signed an exhibition cooperation agreement to develop international exhibitions in the East and Central African market.
The cooperation brings together the expertise and know-how of both partners in the international exhibition industry as well as the great partnership with governments in the region. The cooperation is the start for several international trade exhibitions. “There is a strong demand for security & protection technologies in the region”, says Skander Negasi, CEO of TFEA Ltd., “With the existing network and the professional organization, the partners will deliver a perfect complement to the existing trade fair portfolio. Nairobi is the hub for this business in the East and Central African region. Kenya alone consist of over 2.000 private security companies with over 500 companies in Nairobi.“ “We believe that introducing new exhibition profiles on a high class level as SecProTec East Africa is only possible through partnerships as this one, which enhances the exchange of knowledge between two key exhibition partners from Germany and Kenya,” says Ingo Klöver, CEO of planetfair GmbH + Co. KG. “The success of this show is guaranteed due to the great partnership and linkage to the East and Central African governments and associations. The objective is to ensure the solutions we bring to region are relevant”, Klöver adds. With this agreement, doors for new joint projects will be opened between planetfair and TFEA. “The agreement is a great example of effective global partnership on a high level capable of developing technologies and furthering the East and Central African security industry”, emphasizes Klöver. About planetfair GmbH + Co. KG: planetfair is an international exhibition organizer based in Hamburg, Germany, with more than 20 trade fairs annually and a subsidiary in Dubai, UAE. Besides East Africa planetfair runs exhibitions in the Middle East, North Africa, Eastern Europe and Germany. Among its clients are governmental institutions, chambers, associations and export promotion companies from most European countries. About Trade and Fairs East Africa Ltd.: Trade and Fairs East Africa Ltd. (TFEA) is a Nairobi based professional consulting and trade event organizing agency with regional African offices and partnerships.
TFEA consults and supports African, US and European governmental institutions regarding international trade events and matchmaking within East and Central Africa. It has excellence contacts to East and Central African governments and associations of several segments. About Security Industry in East Africa: East Africa is a great platform with high growth for international manufacturers of security equipment. It is known as the future region for international partners and investors. There is a considerable number of wealthy customers who are willing to pay for their private security. Especially international organizations, embassies, government bodies, NGO´s, major enterprises, banks and media as well as middle class and upper class society together with expatriates are potential clients of security companies. German Ministry of Trade has realized the importance of this industry and supports an initiative called “Civil Security: A Key Future Market“. Nairobi is the hub for international organizations. Important clients of security technology are private firefighting companies including civil protection. Another important business is the protection of cash in transit whose demand has increased in the past. Another potential topic within East and Central Africa is electronic locating of vehicles. The region is looking for international manufacturers of security and protection technology!